Tag - chandler

Inaugural Roots AZ Announces Single Day Lineup

AZ Roots 2019 Daily Lineup

Phoenix, AZ – Arizona Roots Music & Arts Festival will take place at the Riverwalk at Rawhide Western Town & Event Center on February 9 and 10, 2019. The festival will be brought to you by the same team that brings you the California Roots Music & Arts Festival in Monterey, CA. Over its ten year history, Cali Roots has become synonymous with top-notch performances and unforgettable festival experiences. The brand’s venture to Chandler, AZ to plant new seeds and spread good vibes has seen an amazing response from fans and media outlets alike.

“…it’s apparent that the ‘Roots’ brand can branch out pretty much anywhere.” – Top Shelf Reggae

Arizona Roots is thrilled to announce its single day lineup, which features headliner, Rebelution, along with Atmosphere, J Boog, and Trevor Hall on Saturday, February 9 and headliner, Stick Figure, with Dispatch, Collie Buddz, The Movement, Iya Terra, and more on Sunday, February 10.

Fans of Cali Roots will quickly recognize similarities at Arizona Roots with the inclusion of industry-leading greening initiatives, phenomenal VIP experiences, and partnerships with incredible non-profits.

Arizona Roots is pleased to announce its partnership with The Cocoa Foundation, pledging to donate $1 from each ticket sold to go directly to the foundation which is dedicated to helping at risk shelter dogs find good homes through grants and local charities.

Additionally, Arizona Roots is partnering with TripZero to provide attendee-only hotel deals and erase the carbon footprint created by travel to the festival. All hotel reservations booked through Arizona Roots enables TripZero to fund impactful carbon offset projects around the world. Discounted rates for fans are now available at Element Chandler Fashion Center, Chandler Southgate Hotel, and Staybridge Suites Phoenix- Chandler.

Tickets for Arizona Roots Music & Arts Festival are on sale now at www.arizonarootsfestival.com. Weekend General Admission tickets, along with limited Saguaro Weekend Passes (VIP Pass), Camelback Weekend Passes (Platinum VIP Pass) and Single Day Passes are now available. For full details and all ticket options, visit www.arizonarootsfestival.com. Arizona Roots Music & Arts Festival is an All Ages event. Stay connected on Facebook at www.facebook.com/azrootsfest, on Twitter at www.twitter.com/azrootsfest and Instagram at www.instagram.com/azrootsfest.

Decadence AZ 2018 Announces Daily Lineup

Decadence AZ 2018 Daily Lineup

Phoenix, AZ – As the rest of the country gears up to head into the holiday season, Relentless Beats has been busy at work putting the finishing touches on the monolith of a lineup at fifth annual Decadence AZ. Newly added artists include: Anti Up; Cristoph; GG Magree; Green Velvet; Gryffin; Kidnap; Moon Boots; Paz and Valentino Khan, with still more to come. These artist join a solid foundation of talent which started with Skrillex; Porter Robinson (DJ set) and Eric Prydz, and continued with 4B; Above & Beyond; Alison Wonderland; DJ Diesel; Drezo; Dr Fresch; Fransis Derelle; Gerry Gonza; Ghastly; Marshmello; Morgan Page; NGHTMRE; Rezz; San Holo; Skism b2b Trampa and Solardo.

Additionally, Relentless Beats earlier announced a very special New Years Eve countdown set from NGHTMRE b2b DJ Diesel aka Shaquille O’Neal. What better way to end 2018 than with confetti blasting, balloon dropping, cork popping, and a legendary performance you’re not going to want to miss.

Relentless Beats will once again be partnering with Surreal, the fundraising platform, which works with festivals and musicians to offer fans once-in-a-lifetime experiences with proceeds benefitting local charities. The artist-based experiences unique to Decadence AZ include: Get Dunked on by Shaq; Throw Tacos on stage with Paz; a meet and greet with Marshmello; snap a photo with Alison Wonderland; and hang with 4B. Each winner will receive a VIP ticket to Decadence AZ for themselves and a friend, roundtrip airfare courtesy of Orbitz, hotel accommodations, as well as the artist experience they entered. Net proceeds from the campaign will benefit Childhelp a national nonprofit organization which exists to meet the physical, emotional, educational, and spiritual needs of abused, neglected and at-risk children.

Running from through December 18th, fans can enter by submitting a mail-in entry or through several different donation tiers.* The package is valued at $4,500 and donations start at $10 for any individual experience. Additionally, a fan can enter by signing up for the ChildHelp newsletter or by donating $12.00 or more for a Surreal Chief. Fans can visit www.propellar.la/decadence for full details and to enter.

General Admission passes for Decadence Arizona are on sale now for $219, before fees. VIP passes will be available at two levels: Standard VIP, including everything that a GA ticket provides plus express VIP entrance, a commemorative lanyard, access to VIP lounge, access to VIP viewing deck, premium restrooms and passed desserts in the VIP areas. Platinum VIP includes everything that the Standard VIP pass includes, plus: complimentary drinks, side stage viewing, access to artist hospitality lounge, steakhouse quality dinner, exclusive festival gift bag, and festival concierge. You must be age 21 and up to purchase Platinum VIP passes. Single day passes are now on sale for $109 and $119, before fees, for Saturday and Sunday respectively. For full details and all ticket options, visit www.decadencearizona.com. Decadence Arizona is an 18+ event.

Decadence Arizona is produced by Relentless Beats and Global Dance. Visit www.relentlessbeats.com for the most up-to-date information on all Relentless Beats events. Stay connected on Twitter at www.twitter.com/RelentlessBeats and on Facebook at www.facebook.com/RelentlessBeats.

About Childhelp
A national nonprofit organization founded in 1959 by Sara O’Meara and Yvonne Fedderson, Childhelp exists to meet the physical, emotional, educational, and spiritual needs of abused, neglected and at-risk children. We focus our efforts on advocacy, prevention, treatment, and community outreach. Visit www.childhelp.org for more information.

*A payment, purchase, or donation is not necessary for entry, nor will it improve your chances of winning. For details on how to enter without making a donation, see the official sweepstakes rules.

Decadence AZ Announces Phase 1 Lineup

Decadence AZ 2018 Lineup

Phoenix, AZ  – Relentless Beats created quite a stir prior to its Goldrush Music Festival, when it announced that Skrillex, Porter Robinson (DJ set), and Eric Prydz would be headlining Decadence NYE Arizona. And while the leading dance music and EDM promoter could have easily moved forward with fillers, for the event taking place at Rawhide Event Center in Chandler, Arizona on December 30 and 31, 2018, the phase one lineup is already being tagged as the place to be for New Year’s Eve. Presented by Relentless Beats and Global Dance, the sixth annual festival has tapped some of electronic dance music’s biggest and most buzz-worthy artists, including: 4B; Above & Beyond; Alison Wonderland; DJ Diesel; Drezo; Dr Fresch; Fransis Derelle; Gerry Gonza; Ghastly; Marshmello; Morgan Page; NGHTMRE; Rezz; San Holo; Skism b2b Trampa and Solardo. Additional artists will be announced in the coming weeks.

Additionally, Relentless Beats announced a very special New Years Eve countdown set from NGHTMRE b2b DJ Diesel aka Shaquille O’Neal. What better way to end 2018 than with confetti blasting, balloon dropping, cork popping, and a legendary performance you’re not going to want to miss.

“We’ve always ended the year on a high note, but we felt 2018 deserved a bit extra,” says Relentless Beats founder Thomas Turner. “The lineup is one of our most exciting to date, laying the foundation for an amazing 2019 for all.”

Situated on the Gila River Indian Community, Rawhide Event Center is Arizona’s largest 1880s western-themed entertainment venue located just south of Phoenix- a mere 20 minutes from the Phoenix Sky Harbor International Airport. Relentless Beats will be transforming the venue into the Arizona’s biggest super-club for a decadent two nights. Guests are invited to indulge and live lavishly one last time, as they say good-bye to 2018 and prepare to welcome the fresh beginnings of a new year. The venue hosts several marquee Relentless Beats events, including; BOO!, CRUSH AZ, Decadence, Global Dance Festival, and other major artist concerts.

General Admission passes for Decadence Arizona are on sale now for $199, before fees. VIP passes will be available at two levels: Standard VIP, including everything that a GA ticket provides plus express VIP entrance, a commemorative lanyard, access to VIP lounge, access to VIP viewing deck, premium restrooms and passed desserts in the VIP areas. Platinum VIP includes everything that the Standard VIP pass includes, plus: complimentary drinks, side stage viewing, access to artist hospitality lounge, steakhouse quality dinner, exclusive festival gift bag, and festival concierge. You must be age 21 and up to purchase Platinum VIP passes. For full details and all ticket options, visit www.decadencearizona.com. Decadence Arizona is an 18+ event.

Decadence Arizona is produced by Relentless Beats and Global Dance. Visit www.relentlessbeats.com for the most up-to-date information on all Relentless Beats events. Stay connected on Twitter at www.twitter.com/RelentlessBeats and on Facebook at www.facebook.com/RelentlessBeats.

Decadence AZ Announces 2018 Headliners

Decadence 2018 Initial Lineup

Phoenix, AZ – Relentless Beats has caused the premature popping of champagne bottles with the announcement that Skrillex, Porter Robinson (DJ set), and Eric Prydz would be headlining Decadence NYE Arizona- a two-day New Year’s Eve celebration taking place at Rawhide Event Center in Chandler, Arizona on December 30 and 31, 2018. Presented by Relentless Beats and Global Dance, the fifth annual festival has played host to some of electronic dance music’s biggest and most buzz-worthy artists, including: Armin Van Buuren; Black Tiger Sex Machine; Borgore; the Chainsmokers; Deadmau5; Disclosure; Galantis; Green Velvet; Jauz; Marshmello; Slushii; DJ Snake; Zedd; Zed’s Dead and ZHU. The highly anticipated lineup joining Skrillex, Porter Robinson and Eric Prydz will be announced in the coming weeks.

“We are ensuring that New Year’s Eve is no longer for the amateurs,” says Relentless Beats founder Thomas Turner. “Assembling an opening lineup of acts who have been out of the market for some time now is a sign of things to come in 2019.”

Situated on the Gila River Indian Community, Rawhide Event Center is Arizona’s largest 1880s western-themed entertainment venue located just south of Phoenix- a mere 20 minutes from the Phoenix Sky Harbor International Airport. Relentless Beats will be transforming the venue into the Arizona’s biggest super-club for a decadent two nights. Guests are invited to indulge and live lavishly one last time, as they say good-bye to 2018 and prepare to welcome the fresh beginnings of a new year. The venue hosts several marquee Relentless Beats events, including; BOO!, CRUSH AZ, Decadence, Global Dance Festival, and other major artist concerts.

General Admission passes for Decadence Arizona are on sale now for $159, before fees. VIP passes will be available at two levels: Standard VIP, including everything that a GA ticket provides plus express VIP entrance, a commemorative lanyard, access to VIP lounge, access to VIP viewing deck, premium restrooms and passed desserts in the VIP areas. Platinum VIP includes everything that the Standard VIP pass includes, plus: complimentary drinks, side stage viewing, access to artist hospitality lounge, steakhouse quality dinner, exclusive festival gift bag, and festival concierge. You must be age 21 and up to purchase Platinum VIP passes. For full details and all ticket options, visit www.decadencearizona.com. Decadence Arizona is an all ages event. Fans under the age of 18 must be accompanied by an adult.

Decadence Arizona is produced by Relentless Beats and Global Dance. Visit www.relentlessbeats.com for the most up-to-date information on all Relentless Beats events. Stay connected on Twitter at www.twitter.com/RelentlessBeats and on Facebook at www.facebook.com/RelentlessBeats.

Goldrush Fest Partners With Surreal

Goldrush 2017 Surreal

Phoenix, AZ – Relentless Beats is pleased to announce the return of its partnership with Surreal, which began in 2017 with the inaugural Goldrush Music Festival, followed by a partnership at Phoenix Lights Festival. The fundraising platform, which works with festivals and musicians to offer fans once-in-a-lifetime experiences with proceeds benefitting local charities, has created two unique packages up for bid. Each winner will receive a VIP ticket to Goldrush for themselves and a friend, roundtrip airfare courtesy of Orbitz, hotel accommodations, as well as the artist experience they entered. Net proceeds from the campaign will benefit Childhelp a national nonprofit organization which exists to meet the physical, emotional, educational, and spiritual needs of abused, neglected and at-risk children.

There are two Goldrush artist-based experiences. Can You Dig It Experience: ride to the stage with Illenium and a side stage performance viewing; a Steve Aoki caking experience; a side stage performance viewing with Louis the Child; play corn hole with Said the Sky and visit a sloth with Sacha Robotti. The Rush Is On Experience: a side stage performance viewing with Deorro; a meet and greet with Black Tiger Sex Machine; a Saymyname Go-Kart experience; Kick it with Yung Pinch and play Fornite with Ekali. Running from August 1st through September 9th, fans can enter by submitting a mail-in entry or through several different donation tiers.* Each package is valued at over $2,300 and donations start at $5 for any individual experience. Additionally, a fan can also donate to the Goldrush Bundle Pack at $25.00 for 5 entries into each experience or $75.00 for 20 entries into each experience. Fans can visit www.givesurreal.com for full details and to enter.

Additional artists on the fully immersive two-day festival will include: Deadmau5; Kevin Gates; Vince Staples; Slander; Slushii; Troyboi; Chris Lake; Codeko; Decadon; Jpegmafia; Juice Wrld; Liquid Stranger; Loud Luxury; Matroda; Medasin; Rich the Kid; Squnto; SoDown; Tokimonsta; Virtual Riot; Wifisfuneral; Yookie; Born Dirty; Claptone; Guy J; Leftwing & Kody; Max Chapman; Moon Boots; Prok | Fitch; Yotto; Mikey Lion; Lee Reynolds; Marbs; and Porky.

General Admission passes for Goldrush Music Festival are on sale now for $159, before fees. VIP passes will be available at two levels: Standard VIP, including everything that a GA ticket provides plus express VIP entrance, a commemorative lanyard, access to VIP lounge, access to VIP viewing deck, premium restrooms and passed desserts in the VIP areas. Platinum VIP includes everything that the Standard VIP pass includes, plus: complimentary drinks, side stage viewing at the Golden Gorge stage, access to artist hospitality lounge, steakhouse quality dinner, exclusive festival gift bag, and festival concierge. VIP options are available starting at $219 for a two-day pass, plus fees and you must be 18 for Standard VIP and 21 and up for Platinum VIP to purchase. Table service will be available at the Golden Gorge stage. Single day passes are now on sale for $89 (GA), $149 (VIP) and $79 (GA), $139 (VIP), before fees, for Saturday and Sunday respectively. All details and ticket types are available online at www.relentlessbeats.com. Goldrush is an all ages event. Fans under the age of 18 must be accompanied by an adult.

Goldrush is produced by Relentless Beats, Universatile Music and Global Dance. Visit www.goldrushfestaz.com for the most up-to-date information. Stay connected on Twitter and Instagram at @GoldrushFestAZ and on Facebook at www.facebook.com/GoldrushFestAZ.

ABOUT SURREAL:
Surreal is a fundraising platform that partners with festivals and music artists to offer their fans unforgettable experiences, with proceeds going to the charity of their choice. To participate, anyone can donate as little as $5 for a chance to win the experience –providing an engaging way to create positive exposure, raise awareness, and make a difference in the world. Follow us on Instagram.

ABOUT CHILDHELP:
A national nonprofit organization founded in 1959 by Sara O’Meara and Yvonne Fedderson, Childhelp exists to meet the physical, emotional, educational, and spiritual needs of abused, neglected and at-risk children. We focus our efforts on advocacy, prevention, treatment, and community outreach. Visit www.childhelp.org for more information.

*A payment, purchase, or donation is not necessary for entry, nor will it improve your chances of winning. For details on how to enter without making a donation, see the official sweepstakes rules.

Goldrush Announces Final Lineup for 2018

Goldrush Cowgirls 2017

Phoenix, AZ – As time grows near for prospectors to head west, Relentless Beats has recently released several key updates for the second annual Goldrush Music Festival- mainly the final touches to its massive lineup, an artist by day schedule, the Desert Hearts takeover and after party. Returning to Rawhide Western Town in Chandler, Arizona, this September 29th and 30th, one of 2017’s best received new festival experiences pushes further into the Wild, Wild West with a goldmine of electronic dance music and hip-hop talent. Showcasing artists across four stages, each with its own distinct musical focus and vibe, Goldrush has added: Deorro; Louis the Child; Rich the Kid; Ekali; Slander; Troyboi; Codeko; Decadon; Loud Luxury; Saymyname; Squnto; and Virtual Riot to the roster. With these artist additions comes the Desert Hearts Takeover all-;day Sunday and the Superstitions After-Party to close out the weekend.

These final additions to the Goldrush lineup join over 25 previously announced artists, which have now been slotted on their respective days. Artists by day are as follows:

SATURDAY
Deadmau5; Deorro; Vince Staples; Black Tiger Sex Machine; Chris Lake; Slushii; Codeko; Decadon; Juice Wrld; Liquid Stranger; Said the Sky; Squnto; Virtual Riot; Wifisfuneral; Yookie; Yung Pinch; Born Dirty; Claptone; Max Chapman; Moon Boots; Prok | Fitch; Sacha Robotti; and Yotto.

SUNDAY
Illenium; Steve Aoki; Louis the Child; Kevin Gates; Rich the Kid; Ekali; Slander; Troyboi; Jpegmafia; Loud Luxury; Matroda; Medasin; Saymyname; SoDown; Tokimonsta; Guy J; Leftwing & Kody; Mikey Lion; Lee Reynolds; Marbs; and Porky.

On Sunday, September 30th, the darling of the West Coast house and techno scene, Desert Hearts, will takeover the The Hideout stage. Featuring the DH family of: Mikey Lion; Lee Reynolds; Marbs; Porky and special guests: Guy J and Leftwing & Kody, the crew will bring its intimate experiences of sonic joy to Goldrush 2018. And once the festival is over, the party continues with the Superstitions After-Party- another Desert Hearts takeover featuring the original core four of the movement.

General Admission passes for Goldrush Music Festival are on sale now for $159, before fees. VIP passes will be available at two levels: Standard VIP, including everything that a GA ticket provides plus express VIP entrance, a commemorative lanyard, access to VIP lounge, access to VIP viewing deck, premium restrooms and passed desserts in the VIP areas. Platinum VIP includes everything that the Standard VIP pass includes, plus: complimentary drinks, side stage viewing at the Golden Gorge stage, access to artist hospitality lounge, steakhouse quality dinner, exclusive festival gift bag, and festival concierge. VIP options are available starting at $219 for a two-day pass, plus fees and you must be 18 for Standard VIP and 21 and up for Platinum VIP to purchase. Table service will be available at the Golden Gorge stage. Single day passes are now on sale for $89 (GA), $149 (VIP) and $79 (GA), $139 (VIP), before fees, for Saturday and Sunday respectively. All details and ticket types are available online at www.relentlessbeats.com. Goldrush is an all ages event. Fans under the age of 18 must be accompanied by an adult.

Goldrush is produced by Relentless Beats, Universatile Music and Global Dance. Visit www.goldrushfestaz.com for the most up-to-date information. Stay connected on Twitter and Instagram at @GoldrushFestAZ and on Facebook at www.facebook.com/GoldrushFestAZ.

Bassrush Massive Arizona 2018 Lineup

Bassrush Massive Arizona 2018 Lineup

Phoenix, AZ – Bassrush, the internationally renowned bass music brand, will be returning to Arizona on August 25, 2018 with Bassrush Massive. Presented by Relentless Beats, the one-day festival welcomed: Adventure Club; Flux Pavilion; NGHTMRE; Andy C; Herobust; SayMyName, and more for its first proper Arizona edition of Bassrush Massive in 2017. This year continues in the same bass thumping direction, featuring: Zeds Dead; NGHTMRE; G Jones; Space Jesus; Midnight Tyrannosaurus; Hekler and more to be announced.

Beginning in the 1990’s, the Bassrush brand has evolved from its strictly drum & bass roots to include dubstep and other bass-oriented genres. Along with exclusive one-off events, Bassrush hosts stages at all major Insomniac festivals such as EDC Las Vegas, EDC Orlando and Beyond Wonderland. In 2011, the brand expanded beyond California, hosting multi-date national tours for major artists including Skrillex; Excision; and more.

Rawhide Western Town & Event Center is situated on the Gila River Indian Community and is Arizona’s largest 1880s western-themed entertainment venue. Located just south of Phoenix, the venue is a mere 20 minutes from the Phoenix Sky Harbor International Airport in Chandler, AZ. The venue hosts several marquee Relentless Beats events, including: Goldrush, CRUSH AZ, Decadence, Global Dance Festival, and other major artist concerts.

Tickets will go on sale for $49, before fees on Friday, July 13, at 10 a.m. MST. VIP passes, complete with a preferred main stage viewing area, one complimentary drink, passed desserts, private restrooms and express entry are available starting at $75 before fees. Table service will be available for an additional charge. All ticket types are available online at www.relentlessbeats.com. Bassrush Massive is an 18 and over event.

Bassrush Massive is produced by Relentless Beats and Bassrush. Visit www.relentlessbeats.com for the most up-to-date information on Bassrush Massive and all Relentless Beats events. Stay connected on Twitter at www.twitter.com/RelentlessBeats and on Facebook at www.facebook.com/RelentlessBeats.

Goldrush Announces 2018 Phase 1 Lineup

Goldrush 2018 Lineup

Phoenix, AZ – After stepping out strong, tapping Deadmau5 and Steve Aoki as the first headliners for the second annual Goldrush Music Festival, Relentless Beats has released the first round of artists for 2018. Returning to Rawhide Western Town in Chandler, Arizona, September 29 and 30, one of 2017’s best received new festival experiences pushes further into the Wild, Wild West with a goldmine of electronic dance music and hip-hop talent from across the globe. #CanYouDigIt.

With Illenium joining Deadmau5 and Steve Aoki as headliners, the Phoenix-based dance music and EDM promoter has also added a collection of Special Guests, including: Kevin Gates; Vince Staples; Black Tiger Sex Machine and Slushii. Additional artists on the lineup are: Chris Lake; Jpegmafia; Juice WRLD; Liquid Stranger; Matroda; Medasin; Said The Sky; Tokimonsta; Wifisfuneral; YOOKiE and Yung Pinch.

Also adding to the Goldrush Lineup is Relentless Beats’ premiere house, techno, and underground brand, RBDeep, which will host a stage with performances by Born Dirty; Claptone; Guy J; Leftwing & Kody; Max Chapman; Moon Boots; Prok | Fitch; Sacha Robotti and Yotto. New to the Goldrush experience is the Desert Hearts Takeover, featuring: Mikey Lion; Lee Reynolds; Marbs and Porky. A second round of artists and will be announced in the coming weeks.

“The energy and excitement behind Goldrush are unlike anything we do,” says Relentless Beats founder Thomas Turner. “As the lineup continues to grow, I have no doubt we will be attracting a new group of fans to join the Goldrush family.”

Goldrush 2018 Girls Dancing

Attendees dancing at Goldrush 2017

Following the success of the inaugural festival, which saw over 25,000 prospectors rush upon Relentless Beats’ blend of the Wild West, year two will dig further into the musical amalgamation of styles, tastes and energy- further embracing the unique setting of Rawhide Western Event Center Situated on the Gila River Indian Community, Arizona’s largest 1880s western-themed entertainment venue is located just south of Phoenix- a mere 20 minutes from the Phoenix Sky Harbor International Airport in Chandler, AZ. The venue hosts several marquee Relentless Beats events, including; BOO!, CRUSH AZ, Decadence, Global Dance Festival, and other major artist concerts.

General admission passes are now available, starting at $139 for a two-day pass, plus fees. VIP passes will be available at two levels: Standard VIP, including everything that a GA ticket provides plus express VIP entrance, a commemorative lanyard, access to VIP lounge, access to VIP viewing deck, premium restrooms and passed desserts in the VIP areas. Platinum VIP includes everything that the Standard VIP pass includes, plus: complimentary drinks, side stage viewing at the Golden Gorge stage, access to artist hospitality lounge, steakhouse quality dinner, exclusive festival gift bag, and festival concierge. VIP options are available starting at $219 for a two-day pass, plus fees and you must be 18 for Standard VIP and 21 and up for Platinum VIP to purchase. Table service will be available at the Golden Gorge stage. Tickets are on sale now and are available online at www.relentlessbeats.com. Goldrush is an 18+ event.

Goldrush is produced by Relentless Beats, Universatile Music and Global Dance. Visit www.goldrushfestaz.com for the most up-to-date information. Stay connected on Twitter and Instagram at @GoldrushFestAZ and on Facebook at www.facebook.com/GoldrushFestAZ.

Happy Ears with OTOjOY at Phoenix Lights 2018

Pictured above: Gramatik at the Invasion stage, photo by Phil MacDonald

Earlier this month, Phoenix Lights touched down in Chandler, Arizona, April 7-8, 2018. The festival name is a nod to the original Phoenix Lights incident of March 13, 1997 when there were widespread reports of UFO sightings in Phoenix, which were later identified as flares from military aircraft. The two-day music festival pays homage to the original incident with its extraterrestrial-inspired stages, dancers, and décor. This year’s event featured artists from a spectrum of genres, like hip-hop acts Gucci Mane and Travis Scott, to dubstep/bass artists Zomboy and Seven Lions, instrumental-infused sets like Gramatik and Goldfish, and EDM artists like Diplo and Martin Garrix, just to name a few. It was the first time Phoenix Lights took place at its new venue, The Park at Wild Horse Pass. In addition to the new venue, festival producers Relentless Beats welcomed a service designed for people who are hard of hearing, provided by a company called OTOjOY. The goal of the service is to provide better listening experiences at festivals and beyond, a relevant goal as the world celebrates International Noise Awareness Day today.

Founder Thomas Kaufmann and Outreach Specialist Micah Thomas at Phoenix Lights

OTOjOY Founder Thomas Kaufmann and Outreach Specialist Micah Thomas at Phoenix Lights

OTOjOY Founder Thomas Kaufmann and Outreach Specialist Micah Thomas were available to fill in the details of the service:

The technology is known as an assistive listening system. This particular one is called a hearing loop. It was originally meant for people who are hard of hearing – either people who were born hard of hearing or people who have lost their hearing throughout their lives – to enhance their experience. They really need that clearer sound and they need amplification that hearing aids provide for their specific hearing pattern. With this technology we’re getting a direct feed, direct audio signal from the mixing console and we’re sending that to people’s ears. 80% of all hearing aids in the market today and all cochlear implants are compatible with this type of technology. People can use their existing devices and just press a button on it and they’re tapped right into the sound system. They essentially get better sound quality than anybody who just uses their ears and loudspeakers. It’s interesting because it was meant for people who are hard of hearing, but it can really provide a benefit to anybody who has ears. We’re in the process of making that shift towards serving the general public with this, and not just people with hearing loss.

OTOjOY Accessible Area at the Mothership Stage

OTOjOY accessible area at the Mothership Stage, photo by Thomas Kaufmann

Attendees with hearing aids or cochlear implants are able to connect to the OTOjOY hearing loop within about a 10-yard radius of the sound booths for the two largest stages at Phoenix lights, the Mothership and Invasion stages. Headphones are also available for anyone without a hearing device wanting to listen in. Thomas elaborates on the wireless technology used for the hearing loop:

The way it works is we have an amplifier that connects directly to the mixing console and gets that direct feed. From there, we have a wire that is embedded in the ground and acts as an antenna. The current that flows through the wire creates a magnetic field that emanates into the space. As soon as you’re in that zone inside the wired area, you can pick up the signal. It’s very directional. You essentially have perimeter control over the sound. Once you step outside of it, you don’t hear it anymore. You can even create areas that are relatively close to each other and you can step outside of one and the sound fades out, you walk into the next one and it fades in.

While using OTOjOY’s technology, one of things a listener might notice is that there is no latency between the audio from the stage speakers and the OTOjOY hearing loop. Thomas mentions that the reason for this is the tried-and-tested technology he’s using that dates back decades:

The fundamentals of this technology have been around since the 1930s. The first patent for an audio frequency induction loop system was filed in 1937. That’s how long this stuff has been around. Not with the fidelity we have today, but in essence the same principle. The actual transmission from our amplifier to the hearing device or the wearable headset receiver is analog. That’s why we don’t have any latency. Whenever you go to a digital transmission, you need to encode the signal, you need to have data packets and then you’re potentially crowding the frequency space and might end up with interference with other devices, connectivity issues, and latency. If you strip it all the way down to just the analog audio transmission, there is no delay whatsoever. You put on the device and then you just melt into the sound.

The concept of OTOjOY might sound somewhat similar to another feature common at festivals: silent disco. At a silent disco, attendees enter a fenced off perimeter where they are handed a pair of headphones, connecting them to the audio feed of the artists performing. The only audio output available are the headphones; no speakers are playing. Thomas describes the difference:

At a silent disco event, you’re somewhat isolated in your bubble with your headphones on. You can’t really communicate with the people around you, whereas with this, depending on the device you’re using, you still perceive your environment like you usually would. Then, you get this augmented layer of clear sound on top of it. That’s really what makes the difference. We call this an “open fit,” where your ears aren’t plugged up or what we call “occluded.”

In addition to the augmented audio, users of the OTOjOY app have access to real-time closed captioning via automatic speech recognition provided through the app. For an example of OTOjOY’s technology in action, including the real-time closed captioning, take a look at one of their videos.

The vision Thomas has for OTOjOY’s future is providing experiences where an event could have the volume of the loudspeaker system turned down slightly, but augmented with individual hearing devices. This would have the benefits of protecting people’s ears from being damaged and solving the issue of audio bleed-over between stages, all while giving listeners more personal control over the volume and equalizer settings to customize  their experience. It also has the added benefit of potentially solving noise ordinance issues with local communities, as a result of the lowered main volume.

Originally from Germany, Thomas founded OTOjOY because of his extensive background in music and physics, getting involved in the world of electrical engineering when he was only 7 years old: “I built my first electromagnet when I was 7. My dad is an electrical engineer. That fascinating experience fueled my passion for electronics. I started soldering circuit boards when I was 12 or so. Then music came into play.”

He started DJing at parties with friends around the age of 13, landing his first paid gig when he was 15 years old. When he was 18, he started his own DJ booking agency and began performing at corporate events for companies like Audi, IKEA, and T-Mobile. Physics, electronics, and music began to mesh for him once he studied at the graduate level, completing a graduate program in physics at the University of Bonn in Germany, spending a year of research on magnetic resonance. He later moved to Santa Barbara to pursue a PhD in chemistry, continuing his work on magnetic resonance. One and a half years into his studies, he started OTOjOY, and half a year after that, he decided to leave the PhD program with a Master of Science degree in chemistry instead in order to run OTOjOY full-time. Thomas credits his international background as being a motivation for his work in the United States:

It’s interesting having that international background and the perception of how this technology is widespread in Europe and how in the US, we’re so behind on that. The infrastructure is a lot more established in Europe, leading to a bigger market for our consumer products. In comparison, here in the US, there are lots of opportunities to transform the market. Not just in the music world, but also in audiology when it comes to hearing aids. In the US, hearing aids are sold in a medical environment, where you make an appointment with a doctor in a medical suite and people feel like they’re being treated for a disease. In Europe, especially in the Netherlands and German-speaking countries, it’s all in a retail environment. You walk into a store that has the appeal of an Apple Store and it feels much more like purchasing a lifestyle product, something that enhances your quality of life. It’s a completely different perception and approach.

He breaks the US audiology market down into three segments: health — hearing aids and cochlear implants; lifestyle — personal sound amplifiers and smart earbuds, which can be similar to inexpensive/introductory hearing aids; and entertainment — headphones and earphones. He sees these markets merging into one, so that eventually, they will all provide a similar set of features and experiences. He notes that the convergence between the medical and entertainment worlds is already happening. For example, some high-end hearing aids can now stream Bluetooth audio from smartphones or media players. On the other hand, his LoopBuds incorporate features that were traditionally only found in hearing aids. However, one of the biggest hurdles Thomas sees is that hearing loop technology needs to become more widely adopted and available throughout day-to-day life:

You can think of theaters, places of worship, and movie theaters, those are the obvious ones. But, you could also use the technology at airports for gate announcements or any other type of public transportation or at ticket counters. Really, any situation where you have a glass window and people communicate through a microphone and a little loudspeaker that I can’t hear well most of the time. You could use hearing loop technology at retail stores, bank teller windows, drive-ups for fast-food restaurants, check-outs at grocery stores, their meat counters, fish counters, customer service desks. You name it. Essentially, we could create this fully integrated experience into your day-to-day life, where you wear a “hearable” all day long. Whenever you walk up to a place that features the technology, you get that clean sound and not the distorted DMV experience. ‘Now serving G zero two five at window number 12.’ I think my vision lies something like 5 to 10 years in the future, when this could really become transformative on so many levels.

Watching Zomboy perform from an OTOjOY accessible area at the Mothership Stage

Zomboy performance from an OTOjOY accessible area at the Mothership Stage, photo by Victor Tranfield

Thomas sees the festival environment as a place to grow awareness and propel hearing loops into the mainstream. For now, the issue is that not enough people know that this technology even exists. Micah, the company’s Outreach Specialist comments:

If there’s an opportunity to make the system available on a larger scale, it would be fun to see how it would change things. Where we are now, not enough people know about it and people don’t know that they could have such a better experience at a concert. People put up with what concerts have become. They put up with the sound bleeding over from different stages. They put up with not being able to hear lyrics. They put up with having a ringing in their ears after a show. All those things are problems we can easily fix.

Thomas reiterates the importance of more awareness of hearing loops: “A lot of times, the need isn’t even perceived, because the people that need it aren’t aware of the technology and then don’t speak up to the promoters or the venue operators that would provide it.” He’s thankful for Relentless Beats’ early adoption and support:

Relentless Beats are one of the first promoters who are embracing and really pioneering this technology. They’re open to it, they see the importance of providing a better experience for the people who are hard of hearing and have the need for better sound quality and they’re really curious about seeing how this could be applied on a larger scale. They’re helping us push the boundaries and I think they are seeing the future.

OTOjOY has become a regular fixture at Relentless Beats events. After providing service at Phoenix Lights, OTOjOY made an appearance at ODESZA’s Phoenix stop of their 2018 A Moment Apart Tour. ODESZA have also been an early supporter of OTOjOY, and the service has made appearances at festivals like Coachella, Lightning in a Bottle, and Bonanza Campout.

For more information on OTOjOY, checkout some example videos or read what Thomas has to say about his journey to creating OTOjOY.

Phoenix Lights Day 1 Photos
Phoenix Lights Day 2 Photos

Phoenix Lights Announces 2nd Round of 2018 Artists

Phoenix Lights 2018 Full Lineup

Phoenix, Arizona (January 31, 2018) – The marquee Relentless Beats festival, Phoenix Lights, has announced a second round of artists for the fourth annual event. Presented by Relentless Beats, the two-day music festival is taking place at a brand-new, custom-built, permanent venue- The Park at Wild Horse Pass, in Phoenix on April 7 and 8, 2018. The festival has added nearly 20 artists to an already massive roster, which includes: Diplo; Gucci Mane (AZ Festival Debut); Martin Garrix (AZ Festival Debut); Autograf; Bad Decisions; Beats Antique (DJ set); Chris Lake; Goldfish; Gramatik; Joyride; Kasbo; Kuuro; Melvv; Minnesota; Morgan Page; Oshi; Seven Lions; and Zomboy. Newly announced artists for the 2018 festival are: Travis Scott; Arius; ATLiens; Bear Grillz; Boombox Cartel; Brownies & Lemonade; Gerry Gonza; GTA; Krane; Metro Boomin; Midnight Tyrannosaurus; Ray Volpe; Soulection, featuring: Esta & The Whooligan; Um.. and Wuki.

Building of its 2017 festival debut, Relentless Beats’ premiere house, techno, and underground brand, RBDeep, will return to host a stage with performances by: Bruno Furlan; Christoph; Eli & Fur; Huxley; Lee Foss; MK; Umek; and Will Clarke. Recently announced special guest Green Velvet, along with Catz ’N Dogz and Dosem, will be joining the party to round out one of Phoenix Lights’ more stacked stages.

“The evolution of Phoenix Lights in four short years has been incredible to be a part of,” says Relentless Beats founder Thomas Turner. “To see names like Travis Scott and Gucci Mane up there with the likes of Diplo and Martin Garrix is a testament to how far Phoenix Lights, Relentless Beats, and most importantly the scene has come.”

Also returning this year is Relentless Beat’s First Encounters DJ Competition, where the grand prize is an opening slot at this year’s Phoenix Lights Festival. Details will be announced in the coming weeks at www.relentlessbeats.com.

Phoenix Lights 2018 First Encounters DJ Competition

The multi-stage festival will be held at The Park at Wild Horse Pass, a brand new venue experience, specifically created with Relentless Beats and its events in mind. The custom built park situated at Wild Horse Pass in Chandler, Arizona, is being optimized in order to provide the best possible experience for the Valley’s biggest promoter of electronic dance music events. To be completed in a series of phases over the course of 2018, with the first event being Phoenix Lights, the park is situated adjacent to Rawhide Event Center, on a mostly grass plot able to handle the steady growth of Relentless Beats’ marquee events, including: CRUSH, Phoenix Lights, Global Dance Festival, Goldrush and more. Carrying the full support of the local community, The Park at Wild Horse Pass will provide an experience that will be devoid of the sound and size restrictions that were often a hinderance at previous venues. The park is set to open in April 2018.

General Admission passes are on sale for $159, before fees for a single 2-day pass. VIP passes will be available at two levels: Standard VIP, including everything that a GA tickets provides, plus express VIP entrance, a commemorative lanyard, access to VIP lounge, access to VIP viewing deck, premium restrooms and passed desserts in the VIP areas. Gold VIP includes everything that the Standard VIP pass includes, plus: complimentary drinks, side stage viewing at the main stage, access to artist hospitality lounge, steakhouse quality dinner, exclusive festival gift bag and festival concierge. You must be ages 21 and up to purchase Gold VIP passes. Single-day tickets are now available for Saturday and Sunday, for $89, before fees. All details and ticket types are available online at www.phoenixlightsfest.com and www.relentlessbeats.com. Phoenix Lights is an all ages event. Fans under the age of 18 must be accompanied by an adult.

Phoenix Lights Festival is produced by Relentless Beats. Visit www.phoenixlightsfest.com for the most up-to-date information. Stay connected on Instagram and Twitter at @PHXLightsFest and on Facebook at www.facebook.com/PhoenixLightsFestival.